The 2022 summer selling season is almost to a close with the Twin Cities & surroundings fall real estate market approaching. Unfortunately, those home sellers who were looking forward to sky-high prices and multiple offers may be rather disappointed to find the real estate market slightly softening. Pricing a home becomes critical to success.
Pricing your home in a softening market
The first step is to realize the real estate market has changed. Buyers will probably not overpay for a home in an uncertain market. Whereas just a few months ago it might have made sense to “test the market” and set an aggressive price, sellers who try that strategy today will lose valuable time, risking an even slower market when the home sells.
Home Value Truths
· What you paid for your home doesn’t affect its value.
· Your asking price does not affect its value.
· What it might have sold for 2 months ago does not affect its value.
· What your agent tells you about price does not affect its value.
The value of your home is determined by what a qualified buyer in today’s
market is willing to pay for it, comparing it to others on the market for sale.
Pricing Strategy in a Softening Market
Your pricing strategy should be the same, regardless of whether you are in
an accelerating or declining market – to price the home ahead of the
market. In a declining market, that means you think about pricing your home
slightly below the most recent comp.
Using this strategy, you will demonstrate to buyers that you understand the value of your home and are serious about getting it sold quickly. This may put
you in the best position to maximize your selling price in the current market
If you’re looking to buy or sell a home in the Twin Cities or the surrounding areas, please feel free to call, text, or email me today.
Shannon Lindstrom, Realtor®, AHWD, GREEN, MRP